This course is available by: Classroom and Virtual-LIVE
 

Classroom This course can be attended on an in-person basis at dedicated training venues (the yellow box below lists the upcoming dates and cities). There are ample opportunities to network with other delegates during coffee breaks and at the sit-down lunch.
Virtual-LIVE (WEBEX) For those who prefer undertaking LIVE training remotely, PDP’s virtual courses allow delegates to interact directly with the trainer and to participate in group activities, mirroring the typical structure of Classroom sessions.

Marketing & Data Protection

Course Overview:

Marketing and promotion can be a vital tool in increasing sales, encouraging engagement with a product or brand, or the promotion of aims and ideals. Many tools used in this process are individualised, with the aim of reaching those people most likely to respond. Where these tools use or utilise identifiable information about people, there are a number of legislative regimes that apply, which can be confusing.
 
Breaches of the rules in a marketing context is one of the main reasons for fines being issued by the data protection regulator, so it's important to understand what the rules are, and how they apply specifically to marketing in whatever form.
 
This course provides practical guidance on the application of the rules, and covers:

•  An in-depth review of what type of information is caught by the legal regimes at play in both the UK and Ireland
• The areas of the GDPR that apply to marketing
• The additional rules on electronic marketing in the UK and Ireland, found in PECR (Privacy & Communications Regulations) and how these interact with the GDPR regime
• The rules that apply to the use of cookies, with a focus on the use of cookies for targeted campaigning
• Other tools that can be used in targeting campaigns, and how these can be employed without breaching the legal requirements
• Practical guidance on conducting marketing campaigns without falling afoul of data protection requirements