Targeted Online Advertising

Training course carries 5 hours CPD points 

Courses take place in:

London & Dublin


Targeted online advertising and adtech are increasingly core to many organisations’ marketing strategies, but the application of data protection laws to this area can be far from clear.

This training session explains in a practical and pragmatic way what organisations need to do to ensure their use of online advertising tools comply with the GDPR, the DPA 2018, ICO’s Direct Marketing Code, the e-Privacy Directive and other data protection rules. This is particularly relevant in the current environment, where targeted online advertising is increasingly coming to the attention of regulators.

Topics covered in this session include:

  • how the GDPR and related laws apply to online advertising
  • the lawful basis for online advertising - what now constitutes valid consent?
  • the role of Controllers (as well as Joint Controllers) and Processors in adtech - how to correctly classify the role of your organisation
  • how to review contracts with your digital marketing providers
  • conducting a Data Protection Impact Assessment for an online advertising tool
  • how to compliantly buy-in data from data vendors post GDPR
  • overview of key changes in adtech and advertising via social media networks introduced by ICO’s Direct Marketing Code
  • practical tips to reduce risk when using adtech tools
Course Trainer

James Fenelon

James Fenelon
Senior Associate
Bird & Bird

Trainer's biography
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Course Information

Classroom – 10.00am to 4.00pm (lunch included)

£485 plus VAT
10% discount for all additional delegates booked at the same time

Who should attend:
Compliance Officers, Marketing Managers, Human Resources Managers, Office Managers, Company Secretaries, IT Managers, Business Analysts, Records Managers, Archivists, Information Managers, Legal Advisors, Data Protection Officers, Database Managers, and others.


Practitioner Certificate in Data Protection


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